Tip of the Day: Close the 'engagement gap'

With virtually all businesses facing significant challenges, it is even more important for employers to keep employees engaged, focused and productive. A new book released by Towers Perrin, "Closing the Engagement Gap - How Great Companies Unlock Employee Potential for Superior Results," highlights the "Engaging Eight" -- eight companies whose leadership, management and culture drive high employee engagement.

The companies are: Campbell Soup Company, EMC Corporation, Honeywell International, McKesson Corporation, MGM Grand Hotel and Casino, North Shore-Long Island Jewish Health System, Novartis AG and Recreational Equipment Inc. Further, the book offers five keys to unlocking employees' engagement potential.

After reading up, check out the engagment gap blog TP has set up. But why take their word for it? How is your company keeping employees engaged during the recession? Share your own tips on engaging employees -- comment below.