Tuesday, February 24, 2009

Wish You Were Here: Kraft rebrands, puts more emphasis on values

I'm not sure if it's due to the recession, but it seems many big-name companies are rebranding -- some to generally positive reviews, like Pepsi, and others not so much like Tropicana orange juice (which, strangely, is owned by PepsiCo). Kraft Foods also is rebranding, unveiling a new logo (seen here) and slogan, "Make today delicious."

The new launch seeks to re-emphasize the company's values:
* We inspire trust.
* We act like owners.
* We keep it simple.
* We are open and inclusive.
* We tell it like it is.
* We lead from the head and the heart.
* We discuss. We decide. We deliver.

It got me thinking: If you could rebrand your company with a new logo and slogan, what would it be? Comment and let me know.

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