News You Can Use: Time for Gen Y to grow up and buy up

I recently read news from MetLife that many Gen Y workers lack disability and life insurance and thought, "There go those youngsters thinking they're invincible again."

Less than half (46%) of full-time Gen Y employees have disability insurance, compared to 59% of their older colleagues, and about one-third of Gen Yers have no life insurance, MetLife reports.

Even more disturbing is that MetLife finds 49% of surveyed Gen Y employees are married and 46% have children. I know times are tough (53% of Gen Yers told MetLife they're living paycheck to paycheck), but young workers at least need to be getting basic coverage.

Income protection is important enough when you're single, but when you have someone else (especially little someones) depending on your income, it's time to grow up and buy up, so to speak.

What do you think? Do your benefit communications for disability and life insurance specifically target Gen Y? Are such customized efforts working? Comment and let me know.