Friday, October 10, 2008

News You Can Use: New TV for your Boomer employees

Your Boomer employees may not care about the latest drama on Gossip Girl or The Hills, but that doesn't mean they don't represent much of their own television audience. (And no, we're not talking about the fans of Cloris Leachman on Dancing with the Stars).

Retirement Living TV is launching a partnership with AARP to bring two new TV programs exclusively to the 50+ set. The first, called Inside E Street (a nod to AARP's E Street headquarters in DC), is a half-hour news program, and the second, aptly-titled My Generation, is a lifestyle series.

Inside E Street uses the new season to tackle some of this year's red hot presidential campaign topics including access to affordable health care in America, the state of the economy and other relevant issues such as underfunded pensions and the price of oil. Host Sheilah Kast (ABC News, CNN and NPR) interviews the nation's top political leaders and policy makers in each episode. Inside E Street airs at 3 P.M. ET on Mondays and Fridays.

Co-hosted by Greg Williams (as seen on HBO's critically acclaimed show The Wire) and Emmy-nominated Cynthia Steele Vance, My Generation's second season features an array of celebrities and experts every week who discuss a range of lifestyle issues. From an in-depth interview with award-winning actress Sally Fields to the latest tips from consumer advocate Ron Burley, this series offers something of interest for every viewer. My Generation airs at 3 P.M. ET on Tuesdays and Thursdays.

They will premeire on October 10th and 14th, respectively, and are also available online at

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