Tip of the Day

In an effort to make saving for retirement seem a little less daunting, Symetra Financial has launched a new Web site, www.DontFear65.com. By focusing on empowerment rather than fear, the campaign seeks to help employers in their retirement education efforts by dispelling widely held anxieties and misperceptions about retirement.

The campaign is backed by a variety of tools and resources designed to help retirees take charge of their financial future, and also features online videos of retirees rallying fellow Americans to stand up and face retirement without fear. In one, a woman boldly declares, “We've discovered the difference between just being retired and experiencing the retirement we’ve always dreamed of!”